How ASOWin Manages Reputation

And ASO Rankings For Pepperfry

Client:Pepperfry

ABOUT

Among India's top leading online marketplace for furniture and home decor is Pepperfry. Founded in July, 2011, the company is headquartered in Mumbai. As of 2023, Pepperfry has 43 company-owned studios and 142 studios operating under its franchise model across country.

ASOWin

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Strategy Icon

STRATEGY

1. Comprehensive ASO:

  • Targeted high-volume and competitive keywords, driving Pepperfry to #1 rankings for the "Furniture" keyword on both App Store and Play Store leaving behind competitors like IKEA and Urban Ladder.
  • Optimized metadata (titles, descriptions, keywords) to improve discoverability.
  • A/B tested screenshots, icons, and promotional creatives to enhance conversion rates.

2. Reputation Management:

  • Managed app reviews and ratings on both stores.
  • Implemented AI-driven automated responses to reviews, ensuring timely and relevant feedback to users.

3. Data-Driven Insights & Competitor Analysis:

  • Utilized AI and data-driven techniques to continuously monitor performance, identify gaps, and stay ahead of competitors.
  • Regularly updated app creatives and metadata based on evolving market trends.
#1
Rankings

Keyword
Success

Ai-Driven
Review Management
Phone mockups group
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RESULTS

• #1 Rankings:Achieved and sustained #1 rankings on both App Store and Play Store.
• AI-Driven Review Management:Implemented automated AI-based review responses, maintaining high user satisfaction and engagement.
• Keyword Success:Boosted relevant keywords to Top 50 rankings, ensuring high visibility and increased app downloads.
• Reputation Boost:Improved app store ratings through proactive engagement and timely responses, ensuring a strong brand presence.
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KEY METRICS

Achieved #1 rankings on App Store and Play Store.

• Implemented AI-based automated review responses for both platforms, improving user satisfaction.
• Increased app store ratings and user engagement through proactive reputation management. Highest rating in its category.
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