If you are starting to see a fluctuation in your keyword rankings on the Play Store, it’s because of Google’s new Android 13 rollout across devices and countries. It has impacted several of our client’s keyword ranking positions which have been stable for quite some time. Some are moved up significantly while others have moved down. There is no specific pattern to it.

AppTweak, an ASO tool’s algorithm tracker has also detected an anomaly in standard rankings across Apps across categories. Many countries have been affected by this change.

If this change has resulted in a downfall of your otherwise stable keyword rankings, it is time for you to bring some ASO changes to your App. We’re happy to connect and one of our ASO experts can help you understand the change in detail.