When it comes to creating an app, one of the most important decisions you’ll make is choosing the right name or App Title. Your App Title or Name is the first thing potential users will see and it can be the difference between them downloading your app or moving on to the next one. Not only that, your App Title plays a HUGE role in App Store Optimization (ASO). In this article, we’ll discuss some guidelines and best practices for creating the perfect app name.
Section #1: Brainstorm a potential list of app names
The first step in creating an app name is to brainstorm a list of potential names. This list should be as long as possible, as it will give you more options to choose from. Some things to consider when brainstorming names include your target audience, the purpose of your app, and the overall feel of your app.
When creating a list of potential app names, start by writing down any descriptive words that come to mind while considering your app’s purpose and target audience. Additionally, consider any other terms that relate to your app. This initial list can then be narrowed down by identifying the strongest combinations of words. It’s important to ensure that these combinations are relatable to your target audience and effectively highlight the main features of your app.
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Section #2: Keep your app title concise
When it comes to app names, less is often more. A concise app title is easier to remember and will be more likely to stand out in the crowded app stores.
When it comes to app store optimization, keywords in the app name carry a lot of weight in terms of ranking. However, it’s important to keep in mind that both the App Store and Google Play have a limit of 30 characters for app titles.
Section #3: Keep your app title simple but unique
Your app name should be easy to spell and pronounce, and easy to remember. You should make it easy for your potential users to find your app by using simple and easy to understand words. At the same time, your app name should be unique and not too similar to any existing app.
Section #4: Optimize your app title with generic keywords
Optimizing your app title with generic keywords can help your app show up in search results for those keywords. This can increase the visibility of your app and drive more downloads. Be sure to research the keywords that are relevant to your app and include them in your title. Like Solitaire by Nerbyte has Solitaire – Classic Card Games. This helps them to rank for card games, card, games, classic, classic games and such combinations.
Section #5: Add high-volume relevant keywords to your app name
In addition to including generic keywords in your app title, you should also include high-volume relevant keywords. These are keywords that are commonly used by your target audience and are most likely to drive downloads. Be sure to research these keywords and include them in your app title.
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