App bundles on the App Store are a way to group together related apps from your portfolio and offer them as a package to users. You can include up to 10 apps in one bundle, which will have its own dedicated product page, icon, and title that can be found using keywords such as your brand name. It’s important to note that all the apps included in the bundle must either be paid or free with a subscription.
App bundles are a way for developers to package and promote multiple apps together on the Apple App Store. This feature allows developers to group together related apps and offer them as a package to users, making it easier for customers to discover and purchase multiple apps at once.
App Store:
The Apple App Store allows developers to bundle up to 10 apps together in a single bundle. Each app bundle has its own dedicated product page, icon, and title which is indexed on several keywords, such as the developer’s brand name. This makes it easier for customers to find and purchase-related apps from the same developer. Additionally, all the apps included in the bundle must either be paid or free with a subscription.
Play Store:
Not available as seamlessly as the App Store.
App bundles can be a great way for developers to increase their app’s visibility and improve their App Store Optimization (ASO) strategy. According to Apple, a staggering 65% of app downloads come directly from search results, which highlights the importance of keyword optimization, conversion analysis, in-app events, and app bundles in ASO techniques. By grouping together related apps and creating a bundle, developers can increase the chances of customers discovering their apps and improve their app’s ranking in the App Store search results.
Cross Promotion:
Furthermore, developers can also use app bundles to cross-promote their apps. For example, if a customer has purchased one app from a developer, the developer can use the app bundle to promote other related apps to the customer. This can increase the chances of the customer purchasing additional apps from the developer.
How To Decide The Price For Your App Bundle?
Offering an app bundle can be a great way to increase revenue while also giving your customers a great deal. For example, if you have five games that each cost $2, a customer would have to spend $10 to purchase them individually. However, by offering all five games in a bundle, you can set the price lower than $7.99, giving customers an opportunity to buy all five games at a discounted price.
App bundles can also be a great way to boost the visibility of less popular apps in your portfolio. If you have some successful apps, but also some apps that you would like to see gain more attention, an app bundle can help. Each app bundle gets its own dedicated product page, icon, and title, which is indexed on several keywords. This can make it easier for customers to find and purchase your less popular apps.
Make a lasting impression with great graphics
When it comes to app bundles, the way apps are presented is crucial. The graphics that are chosen to represent the bundle can make a big difference in how it is perceived by potential customers. One important aspect to consider when creating an app bundle is the choice of featured screenshots. It is essential to select screenshots from the app within your bundle that has the highest search conversion rate.
To increase the chances of visitors converting to customers, it’s important to use all the methods of attraction available to you. This means that using high-quality graphics and creatives will increase the chances of a visitor downloading your apps.
Another important aspect is to be careful when selecting the first app that appears in your app bundle on the App Store. The first icon and screenshots will be taken from that app, so make sure that it is the best representation of your bundle. Additionally, you can upload a custom icon to be displayed as the icon of your app bundle to make it more appealing to potential customers.
What is “Complete My Bundle”?
Complete My Bundle uses the money you have already spent on individual apps from the same developer (only if you have) to calculate the price of the bundle. This means that the bundle’s price can vary depending on the sale or promotion you used to purchase the apps, and in some cases, it may be more cost-effective to purchase remaining apps separately. Example if you already have one App ($2) out of 5 from the App developer’s portfolio Bundle ($10), you can click “Complete My Bundle” and get the other 4 Apps minus the cost of the individual App which you have paid ($8 or lower).
Panic App developers have explained the process well here.
How to create an App Bundle via App Store Connect? Step by step process:
- Log in to App Store Connect
- Go to the “My Apps” section and select the app for which you want to create a bundle.
- Click on the “+” button in the top left corner of the page and select “New Bundle.”
- Enter the bundle name and select the primary app that will be included in the bundle.
- Select the apps you want to include in the bundle by clicking the “+” button next to the app name.
- Choose the bundle format, either “App Bundle” or “Mac App Bundle”
- Add bundle details like Description, Promotional Text, and Screenshots.
- Set up the bundle pricing, either select a fixed price or offer it as a “Complete My Bundle”
- Submit your bundle for review, after it gets approved it will be available for purchase on the App Store.
In Summary, App Bundles are very important and must be used by your company if you are offering more than 5 Apps. It also builds great customer loyalty.
Are you doing your ASO right? We work with the largest brands every single day and help them with App Store Optimization. Connect with ASOWin today at support@asowin.com
