A few years ago, Apple and Google both introduced the option for developers to be able to reply to reviews. Users often have questions about an App, and instead of running to the App’s website to find an email or to raise a ticket, they often voice their opinion by leaving a review on the App. To make it easier for developers, Apple and Google started allowing developers to be able to reply to the reviews directly.
Replying to reviews is an extremely important feature. Every developer understands the importance of replying to reviews. But the question that gets often asked by developers – “Does replying to reviews affect ASO and App rankings?“
The answer is “YES”.
- The higher number of reviews you reply to, the better it is.
- Make sure to reply to every single review.
- Faster your reply time, the better is your ASO score.
The above are key takeaways. From a developer’s perspective, every App has a column “developer_reply” in the code. Apple and Google both take note of the counts of the developer replies. If you have 500 reviews, each review has a developer reply column which is either a “yes” or a “no”. If 90% of it has a “yes”, the better your ASO score.
You can also try to stuff in keywords that you popularly use in the reply to reviews section. This also improves ASO rankings for those keywords.
Try to avoid using the same template for every review. It not only looks boring, it’s just repetitive.
If you don’t have the time or resources, you can get our experts at ASOWin to handle your App review replies every single day for you, manually.