Out of 100 clients, we see atleast 55 clients make this mistake. They don’t take their sub-title seriously. They feel the sub-title is just meant to pitch their App to new users. The question most of them ask us – “Does The App Sub-Title Matter For ASO?“.
Answer is a big “YES”. One of our clients was using “Crypto Wallet Fast & Easy” as the sub-title. Not only was this a huge disappointment, this was not helping them rank for any App. We completely changed it to incorporate lots of high search volume keywords + repeat most important keywords that are already part of the title.
The sub-title is extremely important and the stores use that to rank Apps for the keywords in the sub-title. Apple gives you the chance to add 30 characters in the sub-title. Make perfect use of every single word. The words should all have high search volume keywords incorporated.
Localize the sub-title. This is very important. Make sure to have different keywords in the sub-title for different countries making sure that those keywords are high search volumes in those countries and have a high popularity score in Apple Search Ads.