Under our new series titled “App Store Optimization, What Matters?“, we present our first article. We work with chart topping Apps on a daily basis and help new Apps reach the top charts for high search volume keywords. We analyze App data everyday and understand exactly what goes behind making an App rank for any keyword. As it is an industry known fact, there are multiple factors that go behind making sure that an App ranks high for a particular keyword. Alongside the thousands of most important factors like title, description, keywords, there are hundreds of other small things that count to make sure an App ranks at the very top.

The one question is – Do New Ratings Matter For App Store Optimization? Answer is “YES“! Every single day, users leave behind ratings on Apps on the App Store and the Play Store. The number of ratings that an App receives vs its competitors on a weekly basis plays a HUGE role in determining an App’s position for that keyword.

If your App gets more ratings on a weekly basis vs your competitor, in the eyes of the platform, your App drives more engagement and is likely to rank higher. Even if those ratings are negative, that does not count much. What counts is the number of ratings vs your competition.

So now that you know that new ratings weekly matter, you must figure out how to get these ratings. Asking everyone you know to atleast leave a rating should be your first step. After that, encourage your users to leave behind a review of your App. You can add pop-ups inside the App.

Get a free audit of your App with ASOWin. We can help you understand and track your competition to help you get ahead for the keywords you are targeting.