We are starting a brand new series titled “App Store Optimization What Matters”. Under this series, we are trying to figure out every single thing that actually matters for App Store Optimization. Every day thousands of developers from across the world ask us questions:

1. Does the title matter?

2. Do reviews matter?

3. Does keyword stuffing in the description matter?

4. Do keyword backlinks matter?

5. Do keywords in reviews matter?

Well, we think we have the answers. How? We work with several top successful ranking App developers daily and combine it with our expertise gained after working on thousands of Apps that continue to rank on the Top Charts of the App Store/Play Store.