When it comes to creating an app, one of the most important decisions you’ll make is choosing the right name or App Title. Your App Title or Name is the first thing potential users will see and it can be the difference between them downloading your app or moving on to the next one. Not only that, your App Title plays a HUGE role in App Store Optimization (ASO). In this article, we’ll discuss some guidelines and best practices for creating the perfect app name.
Apple Search Ads is a powerful tool for app developers to promote their app and increase its visibility on the App Store. However, many developers wonder if Apple Search Ads can also affect their app’s ranking in the App Store’s search results. The short answer is yes, Apple Search Ads do affect App Store Optimization (ASO) rankings.
App bundles on the App Store are a way to group together related apps from your portfolio and offer them as a package to users. You can include up to 10 apps in one bundle, which will have its own dedicated product page, icon, and title that can be found using keywords such as your brand name. It’s important to note that all the apps included in the bundle must either be paid or free with a subscription.
Apple might randomly approve your App after review on any given date and time, so developers often wonder if it is possible to manually set the date of App release after it has been approved. You can schedule the release of your app on the App Store by using App Store Connect. This allows you to plan the launch of your app and coordinate other marketing efforts around the release date.
Apple today (11th January ’23) announced a major milestone. The company has paid out over $320 billion since 2008 to App developers. This is the amount App developers have earned since 2008 via in-app purchases only and does not include the billions that they would have earned via ad revenue.
If you are starting to see a fluctuation in your keyword rankings on the Play Store, it’s because of Google’s new Android 13 rollout across devices and countries. It has impacted several of our client’s keyword ranking positions which have been stable for quite some time. Some are moved up significantly while others have moved down. There is no specific pattern to it.
A/B Testing is extremely important if you’re looking to increase your conversion rate. Not just that, if you’re running Apple Search Ads, you need to constantly do A/B Testing in order to improve your Tap Through Rate (TTR).
What is A/B Testing?
A/B testing involves uploading multiple versions of an asset (icon, screenshots etc) to see how users react to different versions of the asset. Finalizing an asset depends on the highest Conversion Rate (CR).
Out of 100 clients, we see atleast 55 clients make this mistake. They don’t take their sub-title seriously. They feel the sub-title is just meant to pitch their App to new users. The question most of them ask us – “Does The App Sub-Title Matter For ASO?“.
Trying hard to get your game ahead of your competition. Are you witnessing every game trying to fight for the same keyword like fun, multiplayer, game, exciting, and other similar keywords? How do you get ahead of them when everyone has great graphics, proper in-app events, incredible screenshots, App icon that draws your attention, and engaging gameplay?
A few years ago, Apple and Google both introduced the option for developers to be able to reply to reviews. Users often have questions about an App, and instead of running to the App’s website to find an email or to raise a ticket, they often voice their opinion by leaving a review on the App. To make it easier for developers, Apple and Google started allowing developers to be able to reply to the reviews directly.