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For years, TikTok was everywhere. It wasn’t just an app; it was the cultural movement. Whether you were scrolling through choreographed dances, memes, or surprisingly insightful 3-minute videos, TikTok dominated the social scene. But, as all trends eventually do, TikTok…
New app and confused about how to reach your targeted audience? ASO (App Store Optimisation) is the way to go about it.
When it comes to creating an app, one of the most important decisions you’ll make is choosing the right name or App Title. Your App Title or Name is the first thing potential users will see and it can be…
Apple Search Ads is a powerful tool for app developers to promote their app and increase its visibility on the App Store. However, many developers wonder if Apple Search Ads can also affect their app’s ranking in the App Store’s…
App bundles on the App Store are a way to group together related apps from your portfolio and offer them as a package to users. You can include up to 10 apps in one bundle, which will have its own…
Apple might randomly approve your App after review on any given date and time, so developers often wonder if it is possible to manually set the date of App release after it has been approved. You can schedule the release…
Apple today (11th January ’23) announced a major milestone. The company has paid out over $320 billion since 2008 to App developers. This is the amount App developers have earned since 2008 via in-app purchases only and does not include…
If you are starting to see a fluctuation in your keyword rankings on the Play Store, it’s because of Google’s new Android 13 rollout across devices and countries. It has impacted several of our client’s keyword ranking positions which have…
A/B Testing is extremely important if you’re looking to increase your conversion rate. Not just that, if you’re running Apple Search Ads, you need to constantly do A/B Testing in order to improve your Tap Through Rate (TTR). What is…
Out of 100 clients, we see atleast 55 clients make this mistake. They don’t take their sub-title seriously. They feel the sub-title is just meant to pitch their App to new users. The question most of them ask us –…
